Introducing the 5 value-add teams in the 2020 F2F Bootcamp
- Claire Pink
- Dec 1, 2020
- 3 min read
Following on from the success of last year's Bootcamp, we're thrilled to announce the 10 producer-led companies selected for this year's program.
The Bootcamp is a 6-month program helping producer-led businesses grow rapidly by providing access to relevant expertise, training and funding. Teams from last year's Bootcamp achieved outcomes such as doubling revenue, raising capital, and expanding to international markets.
The Bootcamp supports businesses building agtech such as software, hardware, or IoT, as well as businesses value-adding to their production to create new food products and experiences.
Meet the five 2020 Bootcamp value-add businesses below, and jump over here to meet the five agtech businesses who all started their 6-month accelerator program this week.
1. Mayi Harvests - Broome WA
Pat Torres
Mayi Harvests is an Indigenous Australian owned and operated business that harvests Australian Native Foods, specialising in the wild harvest, wholesale and retail of Kakadu plum.
Mayi Harvests have joined the Bootcamp to assist in the development of the Indigenous-led native food industry with the outcome of exporting their high-value products overseas. They also want to get support to secure stable and more substantial sales contracts with new and existing wholesale clients.
2. Vasse Valley - North Jindong WA
Bronwyn Blake
Located in the beautiful Margaret River wine region, Vasse Valley is the first Western Australian paddock-to-plate hemp foods business. They grow and roast the seed to bring out the full flavour to their range of award-winning hemp foods.
Vasse Valley has joined the Bootcamp program to get the know-how to help them define their consumer demographics and assess the demand for hemp products overseas, then have the confidence to break into new export markets such as China and the USA.

Bronwyn Blake, Vasse Valley
3. Carboor Harvest - Melbourne VIC
Ben Barrow
Carboor Harvest is an integrated agribusiness that provides a complete production process from harvest to cracking of their own nuts, as well as supporting other growers to provide premium hazelnut based products, to Australia and the world.
Carboor Harvest has joined the Bootcamp to develop networks through the nut and horticulture industry and especially find potential grower partners and investors to develop the hazelnut industry further.
4. The Pinnaroo Farmer - Pinaroo, SA
Pip Lawson
Pip and Skeet grow, harvest and then mill red lentils into high protein flour. Their red lentil flour currently provides a solution for consumers who are looking for a flour that’s gluten-free, nutritious, versatile and is an alternative source of protein.
The Pinnaroo Farmer has joined the Bootcamp to gain support in developing strong customer acquisition and trade-focused channel strategies for their high protein lentil flour, as well as refining and building on their direct to consumer offering through the release of new value-added solutions.

Pip and Skeet Lawson, The Pinnaroo Farmer
5. The Wimmera Grain Store - Rupanyup VIC
Jenny Moore The Wimmera Grain Store is part of a family group of businesses, who bring to market their own harvested chickpeas and lentils as well as supporting other local growers. By increasing the awareness of their range of pulse-based products, they aim to help promote tourism and encourage visitors to the Wimmera/Mallee region.
The Wimmera Grain Store has joined the Bootcamp to fine-tune brand strategy and develop a strong digital marketing plan to build brand awareness. From there they hope to scale up into overseas markets such as Hong Kong, where they already have a network and potential partners.
We're so excited to have these brilliant producer-led businesses in the Bootcamp, and look forward to sharing more on their stories and businesses over the coming 6 months! Make sure to subscribe to our newsletter here and follow Farmers2Founders on FaceBook, Twitter and LinkedIn.
Thanks to the RDCs supporting the teams in this year's program: AgriFutures, AWI, MLA, Wine Australia, and GRDC.
Check out the 5 agtech teams in the 2020 cohort over here and read more about the Bootcamp here. Bootcamp 2021 expressions of interest will open in January, as well as EOIs for our program for new business ideas, the Ideas Program.
Get in touch at claire@farmers2founders.com or book an office hours session to learn more about the F2F programs.
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