Thomas and Bernard's concept is to use GIS and auto-steering technology integrated with hardware/software to develop precision guidance techniques focused on farm use.

They spent a substantial part of the program interviewing potential customers, validating their business idea, applying learnings, and identifying pivot points for implementation.
The key insight for them was discussing primary producers' pain points, which revealed a gap in the market and a real commercial opportunity. Through the Lean Start-up methodology, they distinguished between producers who utilise machinery from conglomerates and others who do not. They learned that these other primary producers are looking for auto-steer retrofit systems to upgrade farm machinery and cultivate crops with better watch and without fatigue.

One of the critical challenges for them remains to provide local support to the producers. They plan to offer a package of workshops, including capability exploration, education around implementing and adopting tools and technology.