Rebecca and her growing team are on a mission to provide a global, standardised outlet for optimised beef genetics. This will reduce the guess-work required when livestock farmers are looking for new genetics to bring into their herd. They are developing ‘Frontier Genetics’, a platform for future focussed beef that advances the way bulls are bred and bought. It provides an assessment that boasts both quality in phenotype and genotype in livestock and guarantees Commercial beef producers receive the tick that satisfies management standards and objectives.