Michelle's idea is to address the issue of surplus grapes at the end of the harvest season by developing a platform where people with winemaking interests can make their own wine.

The Value Proposition and Lean Canvas tools resonated well with Michelle. Initially, she thought that her idea was for the mass; however, after conducting 19 customer interviews, Michelle identified three interdependent customer personas as her target audience - i) vineyard owners that are left with unutilised grapes at the end of each harvest season; ii) wineries located in proximity to vineyards/cellar doors with the potential to produce small batches of grapes; and iii) wine lovers, who thoroughly enjoy wine and welcome the idea of creating their own flavour of the wine.

Michelle's unique idea of catering to people's winemaking hobby by utilising unused grapes through a new and premium channel presents an excellent opportunity for grape growers and wineries to create additional value for their business, thus allowing them to add a source of revenue. It also opens doors for them to build a brand and establish a relationship with customers.

Furthermore, by applying the program's learnings, she was able to gain a deeper understanding of the benefits and values her concept offers to each customer segment.